ABOUT THE PROJECT
This project was a great experience as a designer, as I got to creative direct, design, and shoot. I was blessed to work with many talented people, including a photographer who helped shoot a great portion of this project named Austin Elliott. I was also blessed to have many models who showcased the product exceptionally.
For this shoot, I wanted to keep the colors warm and inviting, as I want this shoot and campaign to be relatable to the consumer. Therefore, multiple elements throughout this shoot needs to feel that way. I used diverse models, multiple poses, and combinations, as well as featured this shoot in downtown Riverside, CA. For the product imaging, I wanted to feature the glasses in a trendier way, seeing as my target audience is a younger crowd. This will also translate over with the catalog design. My secondary audience are those who want to refresh or rebrand themselves professionally. This same target design will apply to them as well.
Warby Parker not only values their brand but values the people more. They have a program making such an impact called “Buy a pair, Give a pair.” According to their current website, 13 million lives have been changed through this program. This is why it is so important to focus on building up the customer. They need to feel how much this brand cares for their success and wants to support them in their live. Glasses do “shape your life” and “frame your world.” The right pair can bestow confidence and feel like a fresh start. Glasses are not only a style mark but are even more important in their functionality. This brand has both!
PHOTOGRAPHY
Creative Director - MackeeDesigns
Lead Photographer - Austin Elliott
Assistant Photographer - MackeeDesigns
Creative Director - MackeeDesigns
Lead Photographer - Austin Elliott
Assistant Photographer - MackeeDesigns
MOODBOARDS + PITCH DECK
