ABOUT
This is my Senior Capstone Project, inspired by the Limitless Athletics Convention! I created this company to honor those who are hard-working, and never give up. The idea was inspired by my father, who has continued to play hockey through his 50s stepping on the ice with 20-year-olds and not missing a beat. Before him was his father, who was out there defending until he was 80 with his brother who is 75. Age is just a number, what makes or breaks an athlete is their heart.
There have been many inspiring athlete stories that I have come across of those who were doubted or overlooked in their athletic career. They could even be seen as underdogs. but no matter what trials came their way they never gave up. This company honors those who put in the work, see the grit, and praise the persistence it takes to get up every day and choose to make it happen.
I wanted to create a product that reflects the limitless nature of hard-working athletes backed by a brand that supports athletes for their grit. That’s why I created interactive augmented reality merch, showing a boundless graphic, unique from other products on the market. Because this an athletic wear brand as dedicated as you.
WEBSITE DESIGN
INSTAGRAM SOCIALS
go to @limitlessathletics.co or click the link
below to check out all posts and reels!
below to check out all posts and reels!
AR MERCH DESIGN
INSERT CARD + CUSTOM CARD DESIGN
PACKAGING DESIGN
FINAL PROPOSAL
