ABOUT THE PROJECT
Hilton Fort Wayne — Creative Direction
Reimagining Hilton Fort Wayne through a more contemporary visual lens, I led the creative direction of a photography and video shoot from concept through final delivery. I supported development and execution of the shot list, sourced and styled décor, and directed the visual composition of each scene to ensure the imagery felt intentional, current,
and aligned with Hilton’s brand standards.
Hilton Fort Wayne — Creative Direction
Reimagining Hilton Fort Wayne through a more contemporary visual lens, I led the creative direction of a photography and video shoot from concept through final delivery. I supported development and execution of the shot list, sourced and styled décor, and directed the visual composition of each scene to ensure the imagery felt intentional, current,
and aligned with Hilton’s brand standards.
On set, I made creative decisions around camera angles, furniture placement, styling, and composition—using lower perspectives and thoughtful spatial arrangements to maximize the architecture, amenities, and design of each space while avoiding awkward negative space. I also advocated for new omni-channel imagery designed to give the property a more versatile visual library, creating assets that could live beyond the website across social media, digital marketing, promotional content, and future brand communications.
From directing the shoot and making final calls on set to overseeing retouching and video edits afterward, I carried the imagery through the full creative process. The final assets were presented to leadership and are now used across the Hilton Fort Wayne website and ongoing marketing efforts.
PHOTOGRAPHY
Creative Director - MackeeDesigns
Photographer + Videographer - Citizen North
Creative Director - MackeeDesigns
Photographer + Videographer - Citizen North
MOODBOARDS + PITCH DECK
