ABOUT THE PROJECT
For the Arhaus Fall 2025 catalog and campaign, I worked closely with the Creative Director to bring the seasonal vision to life through thoughtful design and art direction. My contributions spanned from preproduction to final execution—beginning with detailed mockups to visualize photography before it was captured, and continuing with layout explorations that pushed creative boundaries in composition and typography. I played a hands-on role in concepting room designs, illustrated set assets, and organized imagery into the catalog during the shoot. Throughout the process, I developed multiple typography and layout studies that helped shape the final direction of the campaign—including a new statement typography for our collections, new typography structures, and new layouts to implement more product variety and storytelling.
For the Arhaus Fall 2025 catalog and campaign, I worked closely with the Creative Director to bring the seasonal vision to life through thoughtful design and art direction. My contributions spanned from preproduction to final execution—beginning with detailed mockups to visualize photography before it was captured, and continuing with layout explorations that pushed creative boundaries in composition and typography. I played a hands-on role in concepting room designs, illustrated set assets, and organized imagery into the catalog during the shoot. Throughout the process, I developed multiple typography and layout studies that helped shape the final direction of the campaign—including a new statement typography for our collections, new typography structures, and new layouts to implement more product variety and storytelling.
TYPOGRAPHY
This is a new style of typography that I pitched for this year's campaign and am so excited for the playful, but sophistication it brings to the brand. On other spreads (shown below), I concepted how we could elevate our brand's typography even further to allow the words to be crafted into the design and help relay our storytelling. Working with my incredible team and copywriter, we were able to bring these spreads to life.
This is a new style of typography that I pitched for this year's campaign and am so excited for the playful, but sophistication it brings to the brand. On other spreads (shown below), I concepted how we could elevate our brand's typography even further to allow the words to be crafted into the design and help relay our storytelling. Working with my incredible team and copywriter, we were able to bring these spreads to life.
LAYOUT DESIGN
Throughout this catalog, I designed explorations for different layouts and ways to show variety, as well as romanticize details of the product and how those can help as breakers throughout the book. There was such amazing photography to work with, so playing with these images was really magical, especially with how the type interacts with the imagery. These were such fun spreads to work on and I picked my favorites above!
Throughout this catalog, I designed explorations for different layouts and ways to show variety, as well as romanticize details of the product and how those can help as breakers throughout the book. There was such amazing photography to work with, so playing with these images was really magical, especially with how the type interacts with the imagery. These were such fun spreads to work on and I picked my favorites above!
BTS
This catalog was truly special because we were able to feature some of our own Arhaus' friends and family. During one of our shots, I took some behind the scenes footage of us capturing the magical moment we printed in the catalog.
This catalog was truly special because we were able to feature some of our own Arhaus' friends and family. During one of our shots, I took some behind the scenes footage of us capturing the magical moment we printed in the catalog.
This video features our Creative Director of this campaign, our talented stylist and the talent!
ILLUSTRATION
I was so blessed to be able to work with our Set Designer to create these beautiful windows! I drew these in Adobe Illustrator and am so excited with how they turned out. We wanted them to add character to the home and have their own unique design and they definitely added that special charm to these rooms.
I was so blessed to be able to work with our Set Designer to create these beautiful windows! I drew these in Adobe Illustrator and am so excited with how they turned out. We wanted them to add character to the home and have their own unique design and they definitely added that special charm to these rooms.
Scroll down to see the full campaign!
