ABOUT THE PROJECT
For Arhaus’ Fall 2025 catalog and campaign, I worked closely with the Creative Director to translate the seasonal vision into a cohesive visual story through design and art direction. My involvement spanned pre-production through final execution, beginning with detailed mockups to visualize photography and continuing through the development of creative layout directions.
I contributed to room concepts, illustrated set assets, and on-set image organization, while developing multiple typography and layout explorations to push the campaign’s composition, hierarchy, and storytelling. This included introducing new statement typography for collections, refreshed typographic structures, and layouts designed to showcase greater product variety while creating a more dynamic editorial experience.
The final direction brought together product, photography, typography, and storytelling to create a more considered and visually engaging seasonal campaign.
TYPOGRAPHY
I pitched a new typographic direction for the Fall 2025 campaign, introducing a style that brought a sense of playfulness while maintaining Arhaus’ sophistication. Across additional spreads, I explored how typography could become an integral part of the composition—using type not only to communicate information, but to reinforce the story and interact with the imagery. Working closely with the Creative Director and copywriter, I helped bring these concepts to life.
I pitched a new typographic direction for the Fall 2025 campaign, introducing a style that brought a sense of playfulness while maintaining Arhaus’ sophistication. Across additional spreads, I explored how typography could become an integral part of the composition—using type not only to communicate information, but to reinforce the story and interact with the imagery. Working closely with the Creative Director and copywriter, I helped bring these concepts to life.
LAYOUT DESIGN
Throughout the catalog, I developed layout explorations that introduced greater variety and rhythm while finding new ways to showcase and romanticize product details. With such strong campaign photography, I focused on creating compositions that allowed the imagery to shine while thoughtfully integrating typography into each spread. I especially enjoyed exploring how type, photography, and product details could work together to create more dynamic moments throughout the catalog. These layouts have since been carried out in future campaign catalogs and inspired a new way to show off more shoppable variety of products.
Throughout the catalog, I developed layout explorations that introduced greater variety and rhythm while finding new ways to showcase and romanticize product details. With such strong campaign photography, I focused on creating compositions that allowed the imagery to shine while thoughtfully integrating typography into each spread. I especially enjoyed exploring how type, photography, and product details could work together to create more dynamic moments throughout the catalog. These layouts have since been carried out in future campaign catalogs and inspired a new way to show off more shoppable variety of products.
ILLUSTRATION
Working alongside our Set Designer, I created custom window illustrations for the campaign using Adobe Illustrator. We wanted the windows to add character and personality to the spaces while giving each room a distinctive sense of charm. The illustrated details became an unexpected layer within the photography and helped make the environments feel more unique and considered.
Working alongside our Set Designer, I created custom window illustrations for the campaign using Adobe Illustrator. We wanted the windows to add character and personality to the spaces while giving each room a distinctive sense of charm. The illustrated details became an unexpected layer within the photography and helped make the environments feel more unique and considered.
BTS | SOCIAL
This campaign was especially meaningful because we had the opportunity to feature Arhaus friends and family throughout the photography. During one of the shoots, I captured behind-the-scenes footage of the team creating one of the moments ultimately featured in the catalog. It was a fun opportunity to document the collaboration and creative process behind the final imagery.
This video features our Creative Director of this campaign, our talented stylist, and the talent!
Scroll down to see the full campaign!
Scroll down to see the full campaign!
