ABOUT THE PROJECT
For the Early Summer 2025 catalog and campaign, I collaborated closely with the Creative Director to bring the seasonal vision to life through intentional design and art direction. I played an active role in sourcing and photoshopping window strip-in elements, selecting background plates, and helping to concept scene directions for key images. My involvement spanned from preproduction through final execution—starting with mockups to visualize photography ahead of the shoot and continuing with innovative layout and typography studies that pushed creative boundaries. Several of these explorations, such as the materiality story of the Sonoma Outdoor Living spreads, were used as inspiration for designs across other brand channels, including social media, emails, and web.
For the Early Summer 2025 catalog and campaign, I collaborated closely with the Creative Director to bring the seasonal vision to life through intentional design and art direction. I played an active role in sourcing and photoshopping window strip-in elements, selecting background plates, and helping to concept scene directions for key images. My involvement spanned from preproduction through final execution—starting with mockups to visualize photography ahead of the shoot and continuing with innovative layout and typography studies that pushed creative boundaries. Several of these explorations, such as the materiality story of the Sonoma Outdoor Living spreads, were used as inspiration for designs across other brand channels, including social media, emails, and web.