ABOUT THE WORK
For Arhaus’ Spring 2026 book, I worked across the creative process from concept development through final catalog production, collaborating with the Creative Director and broader creative team to translate the seasonal campaign into a cohesive editorial experience.
For Arhaus’ Spring 2026 book, I worked across the creative process from concept development through final catalog production, collaborating with the Creative Director and broader creative team to translate the seasonal campaign into a cohesive editorial experience.
My role included creating greater visual variety throughout the book while maintaining a cohesive brand experience, using photography, typography, product storytelling, and thoughtful composition to guide the reader through the collection. My role also included developing layout and typography explorations that were used throughout the book, organizing and refining selected campaign photoshoot imagery as it came off set, and owning the production file throughout
the design process.
I also contributed to the development of new creative directions and presented multiple design explorations for consideration by creative and executive leadership that were used across the campaign in print as well as digital use.
the design process.
I also contributed to the development of new creative directions and presented multiple design explorations for consideration by creative and executive leadership that were used across the campaign in print as well as digital use.
ART DIRECTION
I art directed this photography moment in collaboration with our Merchandising Manager and Interior Designer, partnering to select the furniture, décor, and artisan pieces featured in the shot and developing the composition to showcase the breadth of the collection and craftsmanship behind each piece. I helped determine the product placement, styling, and overall visual composition, thoughtfully layering furniture, décor, artwork, and accessories to create a space that felt collected and intentional.
The goal was to communicate the depth and variety of the Arhaus assortment within a single environment, while allowing individual pieces and artisan details to stand out. I considered how each element would interact within the frame, from the larger furniture composition down to the smaller decorative moments, creating a photograph that felt both editorial and shoppable.
I then carried that art direction into the final catalog spread, designing the typography and layout around the resulting imagery to further support the story of the collection.
