ABOUT THE PROJECT
For the Arhaus Spring 2025 catalog and campaign, I worked closely with the Creative Director to bring the seasonal vision to life through thoughtful design and art direction. My contributions spanned from preproduction to final execution—beginning with detailed mockups to visualize photography before it was captured, and continuing with layout explorations that pushed creative boundaries in composition and typography. I played a hands-on role in sourcing and photoshopping window strip-in elements, selecting background plates, and organizing image assets during the shoot. Throughout the process, I developed multiple typography and layout studies that helped shape the final direction of the campaign—including a re-cropped image I proposed for the opening spread, which ultimately became a key visual across the brand’s Spring omnichannel marketing.
For the Arhaus Spring 2025 catalog and campaign, I worked closely with the Creative Director to bring the seasonal vision to life through thoughtful design and art direction. My contributions spanned from preproduction to final execution—beginning with detailed mockups to visualize photography before it was captured, and continuing with layout explorations that pushed creative boundaries in composition and typography. I played a hands-on role in sourcing and photoshopping window strip-in elements, selecting background plates, and organizing image assets during the shoot. Throughout the process, I developed multiple typography and layout studies that helped shape the final direction of the campaign—including a re-cropped image I proposed for the opening spread, which ultimately became a key visual across the brand’s Spring omnichannel marketing.